ABOUT US

Misiluki Skincare is the creation of Lufilufi Rasmussen, a visionary entrepreneur and advocate for the preservation of Samoan beauty traditions. Growing up in Samoa, Lufi was immersed in the time-honoured rituals of natural healing and self-care, passed down through generations of women in her family. These early experiences instilled in her a deep appreciation for the sacred bond between nature, wellness, and cultural heritage. Inspired by the enduring memory of preparing coconut oil with her mother—a ritual imbued with love, or alofa—Lufi founded Misiluki Skincare to honour these cherished traditions and share them with the world.

At the heart of Misiluki is a commitment to sustainability and environmental stewardship. Drawing inspiration from the Pacific's revered "tree of life," the coconut, the brand uses locally sourced, organic virgin coconut oil to create luxurious skincare products that are as nourishing as they are ethical. Every Misiluki formulation incorporates traditional Samoan botanical elements, ethically harvested ingredients, and avoids harmful chemicals, reflecting the brand’s dedication to balancing cultural wisdom with modern innovation.

Lufi’s journey to founding Misiluki Skincare is deeply personal. Her struggle with acne and sensitivity to conventional skincare sparked a passion for natural solutions, leading her to experiment with essential oils and create remedies that transformed her skin. This passion evolved into the establishment of Misiluki Day Spa in 2008, which later inspired the birth of Misiluki Skincare during the pandemic in 2021. Now a family-owned and operated business, Misiluki continues to celebrate the importance of family, creating products that address skin concerns for all ages—particularly young people navigating puberty and self-confidence challenges.

Misiluki Skincare is more than a skincare brand; it is a heartfelt expression of Fa’a Samoa, the Samoan way of life, and a tribute to the power of doing everything with Loto Alofa—from the heart. Through her creations, Lufi invites families to embrace the sacred rituals, cultural values, and sustainable practices that define the Misiluki philosophy.