Misiluki takes traditional Samoan ingredients and innovates them for the global beauty industry. We are taking natural, organic skincare innovation to the next level by using the whole coconut and collaborating with our farmers. We pair locally sourced, powerful yet humble ingredients with science to create a range that offers luxury and efficacy. We are proud of our Samoan heritage. We reflect this in our formulations, our designs, and our natural plant fragrances. Misiluki skincare has been created to lead you on a sensory journey of Samoa.


Loto Alofa means to be willing, open-minded, compassionate and generous. It is how we connect to each other and to the world. Loto Alofa is the essence of being Samoan.

Natural for us means “keeping it real” and not compromising on how Misiluki is made – from the people, the ingredients, the decisions that we make, to the packaging. Samoa is in the top 10 countries in the world to be affected by climate change, we need to advocate for positive environmental changes through what we create, what our customers buy and how we use it.

Culture and tradition for us means being proud of where we come from, who we are, what we do and how we do it. It’s about sharing and staying connected, no matter where you are and who you are, this keeps us grounded and humble.

Innovation for us means exploring our traditional products and practices in Samoa and seeing how they can be adapted for the skincare and beauty industry through our farmer-centric systems. What’s important to us is developing new products and packaging that promote environmental stewardship and collaborating with partners to enhance better ways of doing.


“Misiluki is internationally renowned for natural skincare innovation and farmer-centric entrepreneurship as part of industry practice and is a champion for Pacific Island heroines. My mission is to “Keep it Real”, our authenticity speaks for itself.”

CEO and Founder Lufilufi Rasmussen