NATRUE is an international organization based in Brussels. Its goal is to promote and protect natural and organic skincare cosmetic products worldwide.
The NATRUE label guarantees that products that carry its certification are genuinely natural. Misiluki has been independently certified by BioGro on behalf of NATRUE.
The NATRUE standard means:
1. Only natural and organic ingredients
2. Only soft manufacturing processes
3. No animal testing
4. No synthetic ingredients
5. No genetically modified ingredients
6. No petroleum derived products
7. No silicone oils and derivatives
There are no government regulated regulation of natural cosmetics anywhere in the world which is why NATRUE certification is valued so highly. The NATRUE label guarantees that the product claiming “natural” is genuinely natural. The NATRUE logo is well recognized in EU, USA and Asian countries such as Japan.
NATRUE has an affiliation with NSF/ANSI 305 in the USA for natural cosmetic certification. This affiliation recognizes each other’s auditing of natural cosmetic certification. Which means, if your buyer in the USA requests you to have NSF/ANSI305 certification, your BioGro audit report will be recognized by the NSF/ANSI305 program and won’t require you to have another audit.
The NATRUE criteria were developed by the Scientific Committee Criteria and Label. This Committee is still operational; half of the permanent members are experts from NATRUE member companies and half are external experts from the conventional cosmetic industry. Key stakeholders (raw material suppliers, associations, international experts etc.) are also invited to join these meetings as guests or observers in order to provide their perspective.
The Scientific Committee Criteria and Label meets regularly (4 times per year) to discuss and agree interpretation of the Criteria. The NATRUE Criteria is a dynamic standard, always updated and aligned with the most recent technical developments within the natural and organic cosmetic sector. Regular teleconferences are held with the NATRUE Approved Certifiers to assist in a harmonized interpretation and understanding of the NATRUE Criteria.
The NATRUE Criteria is available online at www.natrue.org in six languages.